Global families in focus

During the mid 2020s, we are witnessing the appearance of a vibrant third leg of the investment business, alongside institutional assets and the wall of retail money — the unstoppable rise of global families. By 2030, family offices are forecast to manage $5.4tn in assets, surpassing the hedge fund sector, emerging as a critical funding source for private companies. Examples like the Rockefeller and Estée Lauder family offices show that longevity is achievable. PWM analyses the dynamics of this fast-growing sector and the expanding ecosystem that supports it, highlighting key megatrends which will fuel further growth.